Countless internet marketers are turning to social networking sites to achieve search engine optimization. While this was a foreign notion only a few years ago, major sites such as Facebook are playing a vital role in google rankings. Here are five key areas all Facebook users should consider.
1. Search results continue to include people’s profiles as well as pertinent pages, groups and applications. Pages have fans whereas groups have members, however, both work in a similar fashion. A page for a business or small organization can be made in a matter of minutes as yet so many marketers overlook this facet.
2. Facebook gives us some clues regarding its algorithmic ranking factors. Be sure to read it and understand its meaning. Also stay up to speed on changes in the Facebook blogs they will certainly occur. Hopefully as Facebook grows they’ll make a search quality team ambassador available like Google’s Matt Cutts and Bing’s Sasi Parthasarathy. As people learn to spam these results, Facebook will react and SEOs will want more information.
3. In addition to wall posts, think SEO in tendering status updates, links and notes. You never know who will find it, searching for whatever. These are probably the simplest and fastest means of including relevant links and keywords.
4. Wall posts and external content like blog posts and news should be optimized for important keywords, especially the content’s title tag. If possible post content where the call to action and/or contact information is actually in the title tag. This gets your pitch to the search results as opposed to requiring a second click through to a profile page.
5. If you want your promotional data indexed in the wider Facebook, outside of your friends, make sure you select “everyone” in the privacy settings. Though it is possible users might not be happy if they were aware, existing accounts default to “everyone,” understanding this is a cool inside tip for early success.
By really digging deep into how Facebook is searching internal content, you’ll be tapping into the next level of the web’s development, uncovering a gold mine of data about what people are talking about, what they like and dislike, and how they are influencing the opinions of others. This is clearly an important search frontier.About the Author:
Daniel D. is an avid writer on various internet marketing topics and is the founder of the Doctor DubLi Team. He creates innovative marketing tools for novice and aspiring networkers worldwide from his office in Suburban Detroit. Learn more about his business and how his team is seeing success by integrating social networking and DubLi marketing
Article Source: Top Five Facebook SEO tips